The goald of the project was to redesign the Aguila Tentaciones line to strengthen the proposal and the value of the product, which functions as a premium gift product in the world of mainstream chocolate.
We seek to develop a series of important modifications that raise the line, highlight the best qualities of the proposal and stand out in the shelf market, while maintaining the current structure that defines it. The idea was that «Aguila» is the protagonist and who leads this product line. «Aguila Tentaciones» emerges as an option for the coffee time or for meetings with friends or family for dessert. It is a very rich product, which accompanies conversation and relaxation moments very well.