The Bee leaves its mark…
Andes is characterized as an innovative brand that is always testing different varieties, in this case it makes a new proposal, beer with honey.
The brand managers called us with the challenge of being able to highlight the traditional beer with the regional values, more specifically, of the province of Mendoza.
The main goal was to achieve a beer identity that combines the sweet and innocent world of honey with the imaginary of the brand and the beer itself.
To then expand and transmit, in an original design, the way of living and thinking of the Mendocinos. Add value to the product by transferring brans emotions and experiences, associating it with emotions of belonging and locality.
It was important to propose a system rich enough in colors, fonts, shapes and icons that could communicate that delicate balance where the two universes coexist.