Carnival All Life!!!
Designing for this kind of events is a great process!, and is doubly great when the request is made by one of the representative brands of the carnival!
For this process, research was crucial since each country, each region, have their customs and carnivals. The key was to achieve a beer identity that combines the imaginary of carnivals in the region with the brand and the beer itself.
We represent the values of the carnival, focusing on Rio de Janeiro, icon of the South American carnival and place of origin of Brahma beer.