Confiding himself to the limit…
We seek to conceptualize and design a campaign for the launching of Confiado from a line of blends wines that escape the conventional type with designs that reflect the challenging spirit of their brand personality.
Confiado is part of the «Handcraft Series» set of Septima winery of the Spanish group Codorníu Raventós, made in Mendoza – Argentina. The wine set is composed by three products. They are wines that are made in a year, in a certain amount, and that surely do not repeat more.
In the campaign we look to communicate a strong identity that reflects the european stamp, but at the same time to be modern. We focus the message on presenting the disruptive concept of the brand conceptually. Confiado is a different wine.
It is not the experience of consuming a simple wine, but the «Experiencia Confiado» with all its values and attributes. Within this conceptualization we look to show the «moment after» in all the labels, that moment where the inevitable happens…
A product and a campaign of high added value, disruptive and daring, for an audience that knows about wines and dares to know new experiences.
