Playing to play
The challenge was to communicate the game universe concept, reinforcing the ludic-educational / cultural concepts – idea / thought.
This system, because of his extension, had to be flexible and cover the development of different toys and characters.
This is why we designed a playful system that is inserted into the children’s graphic universe, generating empathy with them and with the systemic flexibility to parents communication.
The communication channels were adjusted from different pieces of merchandising, across backpacks and mugs to web applications, among the most outstanding: we design a sustainable packaging, since the container is a backpack that the child can continue to use. The entire system was designed institutionally of POP and communication for the development of integral events.