A new incursion into a very competitive and segmented products universe.
After the analysis of competition, market, consumer perception and social patterns, we achieve to establish the aesthetic guidelines, both for the products and for the packagings. From there, the goal was based on positioning Philco Tools in the intermediate range with projection to the high-end category.
The main challenge was to propose a rich enough system in colors, typographies, shapes and signs that could extend the balance between the world of tools, safety and quality.
We create signs and icons that lay the foundations to expand to a much broader graphic system that can be transferred to other future universes of the brand.
And all this without losing sight of the consumer of the brand and at the same time being able to capture the public that does not know this new segment of the brand.