Follow that Bee!
The challenge consisted on the new brand implementation «Smartbee», that summarizes in its naming and logo the constant work and the product reliability.
We design the branding (for the new line of tablet covers, computers, cell phones and external hard drives) and his naming, (Institutional Branding, Packaging, Web, Merchandising). Also we developed the products identity as well as the launch and promotion campaign.
The communication of the whole system was made combining a strong chroma and synthetic forms that clearly expressed the values of the brand in its various formats and channels.