RE TUR NA BLE !!!

Becker is a well-known Chilean beer, with great positioning in the youngest public that looks to constantly challenge the limits. It has a young and fresh identity.

The new bottle attemp to preserve the brand family look in its individual formats. Invites consumers to participate in a new returnable system, where both benefit through the competitive price.
It creates a habit of conscious consumption: the consumer takes care of the Environment, minimizes the waste generation and pays only the beer it consumes.
We focus the pack on its brand differential advantage continuity with the new returnable marketing. We take care of direct communication with the consumer: it is not a new Becker beer, but a new and more competitive alternative.
We developed a clear and powerful pack, where the «returnable» concept was clear and direct.

RE TOR NA BLE !!!

Becker es una reconocida cerveza chilena, con gran posicionamiento en el público más joven. Es una marca que busca desafiar los lí­mites constantemente, con una identidad joven y fresca.

El nuevo botellí­n busca conservar el family look de la marca, en sus formatos individuales. e invita a los consumidores a participar de un nuevo sistema retornable, donde ambos salen beneficiados, por el precio competitivo.
Crea un hábito de consumo consciente: el consumidor cuida el Medio Ambiente, minimiza la generación de residuos y paga únicamente la cerveza que consume.
Focalizamos el pack en su continuidad de marca con el plus diferencial de su nueva comercialización retornable. Cuidamos la comunicación directa con el consumidor: no es una nueva cerveza de Becker, sino una nueva alternativa más competitiva.
Desarrollamos un pack claro y potente, donde el concepto “retornable” fuera claro y directo.

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