RE TUR NA BLE !!!
Becker is a well-known Chilean beer, with great positioning in the youngest public that looks to constantly challenge the limits. It has a young and fresh identity.
The new bottle attemp to preserve the brand family look in its individual formats. Invites consumers to participate in a new returnable system, where both benefit through the competitive price.
It creates a habit of conscious consumption: the consumer takes care of the Environment, minimizes the waste generation and pays only the beer it consumes.
We focus the pack on its brand differential advantage continuity with the new returnable marketing. We take care of direct communication with the consumer: it is not a new Becker beer, but a new and more competitive alternative.
We developed a clear and powerful pack, where the «returnable» concept was clear and direct.