Identity in movement
We developed a motivational ID for the Brintellix Antidepressant launch from the Lundbeck laboratory in Argentina.
We design an ID where the product characteristics and benefits are expressed, emphasizing the motivation of the team. For this, we select keywords and short messages referred to the product to enhance the dynamism and at the same time gain impact.
We use different rhythms and synchronizations with the audio on the animation to achieve fluency and get different points of attention and also enhance the ID appealing identification of the product responsible team.