Be the voice and image of the event
We developed an Institutional ID for the BTU Engineering and Construction Company communication of large volume works in Argentina.
We design the ID focusing on how the company characteristics and benefits are communicated (his areas, equipment and trajectory).
By having a space where the observer is very interpellated by the messages, we opted for a strategy of information organization in short segments that group content, this allows for quick contact with the observer.
We select keywords, short messages and rhythms animations in synchrony with the audio referred to the company to boost the dynamism and at the same time gain impact in a variable context such as an exhibition.
The ID must be able to be used in multiple events, for which a speaker was selected in off that expresses the vitality and seriousness of BTU, reinforcing the important messages.