Meet Mr. Tostada
Formerly the brand had a communicating character who officiated as the brand’s voice carrier. Currently he was out of his time, he is not a character that poses expressions, facets or that has graphic quality.
The request to ASTOR Branding was to provide the brand with a face and voice that is capable of summarizing his values and attributes, bringing freshness and youth. That capitalizes and strengthens the redesign of the packaging line, enriching Riera’s corporate identity system.
In response we designed a character that has the flexibility to generate unlimited opportunities to expand their repertoire of situations for all promotions that the brand needs. That is fun, enthusiastic, active and allows the Riera brand to grow, opening new channels of communication to younger and more dynamic audiences.